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In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, biodiesel, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Green Mowing Quick Facts
Biodiesel production capacity is growing rapidly, with an average annual growth rate from 2002-2006 of over 40%. For the year 2006, the latest for which actual production figures could be obtained, total world biodiesel production was about 5-6 million tonnes, with 4.9 million tonnes processed in Europe (of which 2.7 million tonnes was from Germany) and most of the rest from the USA.
