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In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, biofuel, mower, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Green Landscaping Quick Facts
The patent went on to state, "country gentlemen may find in using my machine themselves an amusing, useful and healthy exercise." It took ten more years and further innovations to create a machine that could be worked by donkey or horse power, and sixty years before a steam-powered lawn mower was built. In an agreement between John Ferrabee and Edwin Budding dated May 18, 1830, Ferrabee paid the costs of development, obtained letters of patent and acquired rights to manufacture, sell and license other manufacturers in the production of lawn mowers. (The agreement is housed in the Stroud Museum). One of the first Budding and Ferrabee machines was used in Regent's Park Zoological Gardens in London, in 1831.
