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BRANDING WITH A GOOD GREEN NAME
In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, cleaning, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Dry Cleaning Quick Facts
Dry cleaning is any cleaning process for clothing and textiles using an organic solvent rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene), abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is necessary for cleaning items which would otherwise be damaged by water and soap or detergent. It may be used if hand washing— and may be needed for some delicate fabrics.
