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In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, cleaning, eco, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Mixing green cleaning chemicals studies by the US Green Building Council have shown that nearly half of the benefits of using green cleaning products have to deal with the process in which they are manufactured and mixed. Mixology is important because that is the phase in which much of the toxicity of the chemicals becomes aerosolized. By mixing inside a negative pressured closet or outside (away from kids), this harm can be neutralized.
