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In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, sweeping, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Green Cleaning Quick Facts
Green cleaning companies are held to higher standards, in general, than federal or state-mandated 'green' cleaning rules. The purpose of 'going green' is to address human illnesses that arise from exposure as well as damage to the environment (water, soil, air) from disposal of these products. The role chemical exposure has in creating allergic sensitivities, reducing immunity, and contributing to cancer and other diseases, is a long-respected field of research in medicine. For example, research on human and animal exposure to formaldehyde (formalin), benzene and other solvents has resulted in legislation to limit exposure but has not completely banned these products.
