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In the business of green marketing on the internet, "premium" identities are very valuable, and have particular characteristics. For example, the names are memorable, or may contain words that are regularly searched on engines such as green, design, or keywords that help the name gain a higher ranking. If a company builds a brand around a name to which it does not own the name, it can end up directing traffic to another owner's site.
Landscaping Quick Facts
Before the invention of mowing machines in 1830, lawns were managed very differently. Lawns belonging to wealthy people were sometimes maintained by the labour-intensive methods of scything and shearing—in most cases, however, they were pasture land which was maintained through grazing by sheep or other livestock. Areas of grass grazed regularly by rabbits, horses or sheep over a long period often form a very low, tight sward similar to a modern lawn. This was the original meaning of the word "lawn", and the term can still be found in place-names. Some forest areas where extensive grazing is practiced still have these semi-natural lawns. For example, in the New Forest, England, such grazed areas are common and are known as lawns, for example Balmer Lawn.
